PRATIBHA SAHU

LEGAL PRACTITIONER HIGH COURT OF CHHATTISGARH

ABSTRACT

Concerns about violence in Indian culture are growing. The media consistently draws our attention to its existence. News about specific violent offences is frequently reported in the media. Additionally, the media airs shows and serials that glorify violence, which when viewed by the public, encourages violence. There are many obvious causes of violence in our society, such as poverty, the dissolution of the nuclear family, the shift away from conventional morality towards situational pluralism, and the mass media. Certain violent depictions can have beneficial or prosocial impacts when they are exposed to them. Media violence exposure may have both short-term and long-term impacts. After viewing violent images in the media, watchers may become more aggressive due to a loss of inhibition. It is more challenging to quantify long-term impacts of media violence exposure than short-term ones. Media exposure that depicts violence makes subsequent watchers more aggressive. The most susceptible demographic to media impact is young people. The identity, independence, physical, and emotional changes that young people experience make them more susceptible to exploitation. It is well known how the media affects society, social institutions, interpersonal relationships, and other things. Youth in India are experiencing a rapid shift in societal values due to market- and media-driven Western influences. Against the backdrop of this existing issues, this study aims to examine the impact of media violence on youth in India, with a focus on understanding the unique cultural, linguistic, and socioeconomic factors that may influence this relationship. The study builds on previous research on media violence and youth aggression, but seeks to fill a gap in knowledge by exploring this phenomenon in the Indian context. The implications of the study’s findings are significant for policymakers, educators, and parents concerned with the welfare of Indian youth. The study will contribute to a better understanding of the ways in which media violence exposure can impact youth development in the Indian context, and provide evidence-based recommendations for reducing the harmful effects of media violence on youth. Ultimately, the study aims to improve our understanding of this important issue in India and promote the well-being of young people in the country.

Keywords: Media, Violence, Youth, India, Media Influence.